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The “Make it up in volume” Myth

The “Make it up in volume” Myth

When your best customer is your least favorite customer.There are times in retailing when your very best customers become your least favorite customers. Like, when what you wanted to sell the most of becomes what you sell the most of: Unlimited. Don’t get me wrong. Unlimited car wash programs can be awesome; and they can work. They can create excitement and traffic and build lots […]

Lowering Your Car Wash Expenses With an App

Lowering Your Car Wash Expenses With an App

When I started my car wash 30 years ago, I built my sales 25 cents at a time. And, I controlled my expenses that way also. Every single nickel I could save in power, water, chemicals and equipment meant more profit and success. Every expense pushed into self-service or out of the operation means more profit – and more opportunity […]