Millennials Driving the Growth of Gift Card Use
Because it is the holiday season and the best time of year to offer gift cards, I thought this would be a good article to share with our WashCard readers. According an article in GlobeNewswire, Millennials and Gen Z consumers are driving the gift card market growth in the US. They have ever-increasing purchasing power, and therefore are creating demand […]
2020 Tax Write Off
It may be tough to come up with some cash, but now is the time. There aren’t too many opportunities to basically get something for nothing – but this might be one of those times. The Section 179 Tax Credit program is the way to be able to write 100% of the cost of new equipment off of your 2020 […]
The “Make it up in volume” Myth
When your best customer is your least favorite customer.There are times in retailing when your very best customers become your least favorite customers. Like, when what you wanted to sell the most of becomes what you sell the most of: Unlimited. Don’t get me wrong. Unlimited car wash programs can be awesome; and they can work. They can create excitement and traffic and build lots […]
Lowering Your Car Wash Expenses With an App
When I started my car wash 30 years ago, I built my sales 25 cents...
Safer, No-Touch Payment Systems Becoming a Necessity
The Center for Disease Control (CDC) outlines lots of procedures for keeping people safe by...
Getting Real About How Consumers Want To Pay
I never thought I would resist touching a payment key pad in a Target store,...
The Five Whys of Going Mobile
The car wash industry has long fought the battles of payments and how to build...
Building A Successful Marketing Plan | Part 2
Last month, we discussed some ways to start building a successful marketing plan including setting...
Building A Successful Marketing Plan | Part 1
We’re back with another two part series around building successful marketing plans for your car...
Reinvigorate Your Additional Profit Centers
Welcome back to our three part series on revving up your car wash. Make sure...
Revitalize Your In-bay Automatic Car Wash
As mentioned in our first part to this series, it’s no secret that tunnels seem to...
Rejuvinate Your Self Serve Car Wash
It’s no secret that tunnels seem to be taking over the car wash industry. While...
Using Facebook To Market Your Car Wash
Social media is more than posting about your breakfast, kids and politics — it’s a...
Payment Trends in 2019 | Part 2
Welcome back to our very first two-part blog series. This one was just too good...
Payment Trends in 2019 | Part 1
Our first TWO PART blog! Why two parts? Because there is a lot of great...
Creating A Great Car Wash Experience
Customer experience has fast become a top priority for businesses and 2019 and beyond will be...
Three Reasons You Should Attend A Car Wash Trade Show
It’s almost that time of year when some of the biggest car wash trade shows...
The Big Deal With Pre-Auths
Is your biggest customer complaint about pre-authorization holds? Then pat yourself on the back, you...
Holiday Loyalty Options For Car Washes
During the holiday season, giving back is what it’s all about. Right? This holiday season,...
Building Business With Car Wash Data
CONSUMER DATA Consumer data is one of the biggest tools we have as business owners...
Generate More Revenue With Car Wash Email Marketing
Car wash email marketing is something all operators must consider when thinking about any kind...
Top Three Ways To Make Your Car Wash Loyalty Program Successful
Loyalty program success in the car wash industry can certainly have its challenges. Many business...
Out-Of-Date Car Wash Websites Hurt Your Sales
This was definitely not my planned blog post for this month, but it’s one of...
Simple Car Wash Marketing
“BUT IT’S SO COMPLICATED” The one thing I hear over and over from operators is...
Reimagining The Self Serve Car Wash Bay
WHERE IT ALL STARTED The self-serve car wash has been in existence for decades in...
The Meaning of Membership: Create Loyal Car Wash Customers
When it comes to building your business, it’s important to note the difference between having...
Eco-Friendly At The Car Wash
HELP THE ENVIRONMENT WHILE HELPING YOUR BUSINESS As global warming and water crisis have risen...
Creating Valuable Fundraisers
Getting your car wash business up and running can be difficult. When you have spent...
Tips for Success In Mobile Marketing
Operators nееd tо аdарt thеіr mаrkеtіng аnd аdvеrtіsіng strаtеgу tо а busіnеss аrеnа іn whісh...
RFID & How To Get The Biggest Bang For Your Buck
FIRST OF ALL, WHAT IS RFID? RFID stands for Radio Frequency Identification. In short, it is a...
Loyalty: Why It Helps Your Business
LOY·AL·TY ˈloiəltēnounthe quality of being loyal to someone or something.a strong feeling of support or...
Mobile Taking Over Credit
While it may seem that many people are hesitant to use their phone for payments,...
Why Business Accounts Matter
Whether you already have car wash business accounts, or you’re just thinking about adding them...
Why You Should Consider Credit Card Security For Your Business Purchases
THE PREVALENCE AND COST OF FRAUD Credit card fraud today seems about as common as...
How Ditching Coins Can Help Your Car Wash Business
While taking cash may still be critical to some of your clients, we can guarantee...