Category: WashCard

  • Making contributions to your IRA – for 2023 – before April 15, 2024

    I’m no expert in financial planning, and WashCard is not in the financial business. But recently  in a conversation with a friend of mine – a professional financial planner – we were talking about writing off expenses with the Section 179 tax program. (You can write of 100% of your investment in new equipment and…

  • A Long Way From a Pocketful of Quarters.

    A Long Way From a Pocketful of Quarters.

    Biometrics. Scan-and-through payments. Wearables. Oh my! Staying competitive in the car wash space has more to do with new soaps, a new coat of paint, or an updated logo. The way people can pay has a huge impact on the overall experience of your wash and how your potential best customer can perceive it.  Up…

  • No Two of Your Customers are Exactly the Same.

    No Two of Your Customers are Exactly the Same.

    As more and more businesses and industries have moved to selling goods and services online, they are faced with new relationships with consumers, including the development of help desks for customer support. These technological “self-service tools” have established new ways to help users get the information and services they need without ever having to talk…

  • Over 400 New Customers in Six Months

    Over 400 New Customers in Six Months

    Check Out This How-To: When it comes to developing consumer marketing strategies, nothing is more handy than some good old fashioned data. And here’s some you can take to the bank if you are a car wash owner or operator. A car wash operator picked up 422 new customers in just six months once he…

  • This is WAY to easy! Signage works.

    This is WAY to easy! Signage works.

    It’s really no secret that good signage works at retail. In fact, on a pure return on investment basis, it works harder and returns more profit than ANY other method of communication.  This is true in every category of retailing; supermarket, c-stores, department and limited assortment stores and niche retailing. Signs sell more stuff. Period. …