Author: WashCard

  • Unlimited programs sound good. Then ‘Chronic Washers’ destroy profitability…

    Unlimited programs sound good. Then ‘Chronic Washers’ destroy profitability…

    No doubt about it, unlimited plans can drive lots and lots of traffic to your car wash, and it looks good to see a long line of cars queuing up to get a wash. Trouble is, when a customer is washing relentlessly for one monthly fee, average price per wash drops like a rock and…

  • Driving habits and traffic patterns change dramatically in September: Be ready!

    Driving habits and traffic patterns change dramatically in September: Be ready!

    Traffic patterns change in September. In major ways. From college kids, to parents, big box retailers and more. Learn more… I like doing an annual reminder that Labor Day is the most important date to have highlighted on the promotional calendar of any brick-and-mortar retail business. Here’s why.‍ There’s lots of sporting events like football…

  • You Can’t Save Your Way to Success

    You Can’t Save Your Way to Success

    Without the investment needed to respond to payment trends, customers take their business elsewhere. Where does your car wash sit? Without the investment needed to respond to payment trends, customers take their business elsewhere. Where does your car wash sit? Sometimes, in the life cycle of a business, there comes a time when company leadership…

  • Unlimited Washes – Limited Profit

    Unlimited Washes – Limited Profit

    The real issue for car wash owners considering memberships – particularly unlimited – is the long-term profit potential. Unlimited Wash programs have their place – but don’t confuse heavy use with loyalty. In an article entitled “Customer loyalty: why loyalty programs are no longer enough”there are lots of facts supporting an overall decline in consumer interest…

  • Chips Ahoy!

    Chips Ahoy!

    Planning ahead for supply chain pressure for anything with a chip inside… Waiting months for a new car is really old news now. Planning ahead for supply chain pressure for anything with a chip inside…‍ Waiting months for a new car is really old news now. If you have been in the market for a…