Biometrics. Scan-and-through payments. Wearables. Oh my! Staying competitive in the car wash space has more to do with new soaps, a new coat of paint, or an updated logo. The way people can pay has a huge impact on the overall experience of your wash and how your potential best customer can perceive it.  Up…

As more and more businesses and industries have moved to selling goods and services online, they are faced with new relationships with consumers, including the development of help desks for customer support. These technological “self-service tools” have established new ways to help users get the information and services they need without ever having to talk…

Check Out This How-To: When it comes to developing consumer marketing strategies, nothing is more handy than some good old fashioned data. And here’s some you can take to the bank if you are a car wash owner or operator. A car wash operator picked up 422 new customers in just six months once he…

It’s really no secret that good signage works at retail. In fact, on a pure return on investment basis, it works harder and returns more profit than ANY other method of communication.  This is true in every category of retailing; supermarket, c-stores, department and limited assortment stores and niche retailing. Signs sell more stuff. Period. …

“I would have washed at the self-service wash if it had tap-to-pay service. But I had to take my $15 sale across the street. “ You can tap-to-pay almost anywhere in this littletown — except at the self-service car wash. My family just got back from vacation in northern Minnesota and we all had a…