“BUT IT’S SO COMPLICATED” The one thing I hear over and over from operators is that “social media is hard”, or “car wash marketing is too complicated”, or “I don’t know how to do it”. My response to them, every time, is “it doesn’t have to be”. If you’re reading this and have that same response…

While taking cash may still be critical to some of your clients, we can guarantee it’s not critical to all of them. By not accepting credit cards, you are missing out on a great chunk of business. In fact, some of your cash clients might be REALLY happy if you added credit card acceptance to…

Is your biggest customer complaint about pre-authorization holds? Then pat yourself on the back, you are running a great washing business! It’s not easy to keep customers happy and returning. Taking credit card payments in an unattended car wash situation is tough. Here are some tips for how to manage customer perception and acceptance of…

It may be tough to come up with some cash, but now is the time. There aren’t too many opportunities to basically get something for nothing – but this might be one of those times. The Section 179 Tax Credit program is the way to be able to write 100% of the cost of new…

Because it is the holiday season and the best time of year to offer gift cards, I thought this would be a good article to share with our WashCard readers. According an article in GlobeNewswire, Millennials and Gen Z consumers are driving the gift card market growth in the US. They have ever-increasing purchasing power,…