When your best customer is your least favorite customer. There are times in retailing when your very best customers become your least favorite customers. Like, when what you wanted to sell the most of becomes what you sell the most of: Unlimited. Don’t get me wrong. Unlimited car wash programs can be awesome; and they can work. They can create…

I’m not sure but they need to be paid for doing it. I was talking with my buddy who spent decades in the supermarket business about how new consumer payment technologies cost money and affect transaction costs and margins. I know several car wash owners who are hesitant to use an app to promote their…

When it comes to building your business, it’s important to note the difference between having a customer, and having a member. Your goal as a business owner should be to convert a standard “customer” over to a “member” as soon as you can. WHY? Because members become advocates of your business. They also help bring…

The car wash industry has long fought the battles of payments and how to build loyalty within a business. Years ago it was the battle to take loyalty cards. And even today, credit cards are not standard across car washes in the US. And now, the latest battle is to go mobile. Having a mobile…

Last month, we discussed some ways to start building a successful marketing plan including setting your goals, creating a content repository, and what kinds of items to put into a marketing plan. This month, let’s talk about how to reach each of the content goals and create more followers through your social channels.  The first…