I’m not sure but they need to be paid for doing it. I was talking with my buddy who spent decades in the supermarket business about how new consumer payment technologies cost money and affect transaction costs and margins. I know several car wash owners who are hesitant to use an app to promote their…

When it comes to building your business, it’s important to note the difference between having a customer, and having a member. Your goal as a business owner should be to convert a standard “customer” over to a “member” as soon as you can. WHY? Because members become advocates of your business. They also help bring…

The car wash industry has long fought the battles of payments and how to build loyalty within a business. Years ago it was the battle to take loyalty cards. And even today, credit cards are not standard across car washes in the US. And now, the latest battle is to go mobile. Having a mobile…

Last month, we discussed some ways to start building a successful marketing plan including setting your goals, creating a content repository, and what kinds of items to put into a marketing plan. This month, let’s talk about how to reach each of the content goals and create more followers through your social channels.  The first…

We’re back with another two part series around building successful marketing plans for your car wash. Marketing has been a really hot topic in the car wash industry lately and creating a marketing plan helps you build the habit of getting content ready to be able to share with your followers. Even if you don’t…