It’s almost that time of year when some of the biggest car wash trade shows come around. There are many reasons to attend any one of them, from having a break from your day-to-day commitments, the appeal of going to a new city (possibly), and being able to take a bigger look at the industry.…

Customer experience has fast become a top priority for businesses and 2019 and beyond will be no different. But, why are so many companies focusing on the customer experience? And what happens to companies that choose to ignore it? When it comes to washing cars, some would think it’s all simply about getting a clean vehicle…

During the holiday season, giving back is what it’s all about. Right? This holiday season, we want to help you give back to your customers with a few ideas on holiday loyalty bonuses. Having loyalty options has a wide range of benefits for your customers, and you! Truly, from our family to yours, we want your…

CONSUMER DATA Consumer data is one of the biggest tools we have as business owners to help us build our business. As a marketer, I once had someone say to me, “If you can’t measure, then don’t do it!” That statement has rung true with every campaign, email, or piece of content I work on…

Awareness, consideration and purchase. These are the three steps consumers make when they are considering buying products or services. And there isn’t ANY better place to build awareness, present services for consideration and drive a purchase than in or at your car wash. Build awareness with great signage – Support consumer engagement and learning –…