This quick exercise will help kick-start your business account program.
For many, the term “fleet” conjures mental images like rows of large ships, semis, or planes – but we’re here to challenge that mindset. In 2024, fleet refers to more than just the United States Navy!
Fleet overview and opportunity
A fleet vehicle is any motorized asset used to transport people and products. It also supports business activities and daily tasks.
According to Global Market Insights, passenger vehicles will account for 42% of the fleet management market by 2032.
The sustainability push for electric vehicles makes fleet assets more accessible to car wash operators today than ever before. This is a fleet lead-generation idea that supports outreach for operators.
When considering those stats, you should prioritize your business account program.
A fleet lead-generation idea can guide targeting of the right businesses for growth.
An Easy Way to Get Fleet Leads
Well, here’s a start. We challenge you to open your Google Maps and search for the following types of businesses:
- Rental car companies
- Parcel and delivery companies
- Construction companies
- Public transportation companies
- Landscaping companies
- Catering companies
- Healthcare facilities, like hospitals and clinics
- HVAC, electricity, garage door, plumbing, pool, roofing, lawn care, appliance, carpet cleaning, pest control, and other service and repair companies
- Law enforcement entities
- Florists
- Food and beverage distributors
Create a list of at least fifteen companies within thirty miles of your wash in the listed industries.
Then connect with them by in-person, electronic, or phone contact and offer information about your easy-to-use business account program.
A fleet lead-generation idea can guide outreach to these nearby companies.
But wait! What if you don’t have a fleet program established yet? Get UWashApp. Our team knows that the fastest way to build volume AND loyalty to your business is with business accounts, so we’ve made it easy for local business owners to set up an account, add their employees, and manage their own account through UWashApp – with little to no work on your end. How’s that for kick-starting your business account program?
Learn more about the options for building your fleet program on our fleet page, or reach out to us at 651-661-9710 today!
