Straight From The Farmers’ Almanac
Winter outlook
It’s going to be a wet whirlwind this winter.
Additionally, The Farmers’ Almanac has published its weather report for the 2024-2025 season, noting a storm-heavy pattern across many regions. Forecasters anticipate above-average snowfall in northern zones and substantial rainfall in coastal and southern areas. Travelers should plan for wetter conditions, later cold snaps, and potential delays as storms develop.
Per the Almanac, La Niña—the periodic cooling of ocean surface temperatures in the central and eastern equatorial Pacific—will develop.
Additionally, it is expected to hang on through the season, making most locations in the United States wet and cold.
While a particularly wet winter may traditionally be an obstacle for getting regular business.
It’s important to view this as an opportunity.
You can do just that with the UWashApp Umbrella Policy!
The Data on Offering a Discount
Offering customers a winter rewash for a small extra fee during their initial wash can be profitable. This option supports seasonal service and differentiates your business. It targets times when weather slows other service lines and adds predictable revenue. Pricing should remain accessible to avoid deterring repeat customers.
While customers love the feeling of a quick basic rewash after a precip-heavy day, they do not always redeem it. However, less than 5% actually redeemed their purchase per our data records in 2023. That pattern suggests opportunities to adjust offers or timing for seasonal periods.
That’s an opportunity for you to bring in nearly 93% profit!
While offering an Umbrella Policy may seem counterintuitive to making a profit, the data doesn’t lie.
Presenting a rewash opportunity at a discount makes your customers feel cared for and grows their trust in your brand. Moreover, understanding that uncontrollable circumstances (like weather) happen also humanizes your business, which builds consumer loyalty.
Getting all of these benefits for the measly 5% chance your customer is going to actually rewash their vehicle.
If a storm rolls in, you can’t put a price on that kind of profit.
So what are you waiting for?
You need to get the UWashApp before winter hits to build profit in the bank.
Additionally, capitalize on the upcoming wet season with UWashApp and extend benefits beyond it.
