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Wash Packages vs. Memberships
Learning the difference between them, and why offering both will best benefit your business. Over the three decades WashCard has been in business, we’ve learned a thing or two about consumer behavior – even more specifically, of those in the car wash industry. You can regularly find us researching the importance of consumer loyalty and…
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How to Actually Reach Your Most Attainable Potential Customers
“How do I get more customers?” In the book of most frequently asked questions by small business owners, this is likely number one. While all businesses are different, we are happy to report on one marketing strategy that works pretty universally. Using this strategy, you can begin to expand your customer base right away –…
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The Latest on Consumer Loyalty, Part Two
Welcome back to the WashCard blog series, The Latest on Consumer Loyalty! This is the last post of the two-part installment. To read part one, please visit this page. After the first post in our series, you should have a clearer understanding of just how a good loyalty program pays off by recruiting new customers,…
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The Latest on Consumer Loyalty, Part One
The retail landscape of today continues to recover from a post-pandemic world, but many of the changes we’ve seen in consumer behavior over the last several years will impact the way businesses function for the foreseeable future. Competition is the name of the game for many industries – including car washing! After an incredible hyper-growth…
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How to Find Fleets
This quick exercise will help kickstart your business account program. For many, the term “fleet” conjures mental images like rows of large ships, semis, or planes – but we’re here to challenge that mindset. In 2024, fleet refers to more than just the United States Navy! By definition, a fleet vehicle is any motorized asset…