The ROI of Effective Displays
In today’s day and age, advertising is not limited to your digital footprint on social media and websites. Attracting informative signage at your business often wins quicker returns.
We also value digital channels, but attractive, informative displays at your business often win the immediate ROI.
An October 2021 survey by Custom Neon found that 72.2% of respondents believed signage mattered more for a business.
However, they preferred signage over social media or newspaper advertisements.
As we’ve noted, good signage helps your business by attracting attention and guiding customers. Bad signage can hurt it by creating confusion and a poor impression. Clear, consistent messages improve trust and drive outcomes. Location and lighting affect visibility. Effective design and placement enhance recognition and recall.
Moreover, with well-designed and placed signage, you can communicate your brand clearly. You can direct foot traffic and shorten decision times. You can reinforce safety messages and improve accessibility for customers. The design supports outcomes by making information easy to find and understand.
- Build awareness
- Engage and educate customers
- Relay information 24/7
- Establish a sense of identity
- Creating a comfortable environment
And that’s just for a standard retail business! We’d argue that signage is even more important in the car wash industry. How else will you communicate instructions and expectations to customers who need to know how to use your equipment? This is especially pertinent for washes with unattended bays.
WashCard’s marketing team is well-versed in designing signage for the car wash industry.
Additionally, we help build your wash’s service instructions, general wayfinding signs, and special banners.
We specialize in helping you compete against big chain competition, tunnel washes, and other competitors.
Call today to learn more about building your brand awareness with sign packages!
651-661-9710
