You may think that, in today’s day and age, advertising equals focusing solely on your digital footprint via social media and website efforts. While we whole-heartedly agree that those are important areas of emphasis, having attractive, informative signage at your business will nearly always win the immediate return-on-investment battle.
According to an October 2021 survey conducted by Custom Neon, 72.2% of surveyed respondents believed that good signage was more important for a business than social media or newspaper advertisements.
As we’ve noted, good signage does many things to help your business – and bad signage can hurt it! With well-designed and placed signage, you can:
- Build awareness
- Engage and educate customers
- Relay information 24/7
- Establish a sense of identity
- Creating a comfortable environment
And that’s just for a standard retail business! We’d argue that signage is even more important in the car wash industry. How else will you communicate instructions and expectations to customers who need to know how to use your equipment? This is especially pertinent for washes with unattended bays.
WashCard’s marketing team is well-versed in designing attractive, engaging, functional, and fun signage for the car wash industry. Whether you need help building out your wash’s service instructions, producing general wayfinding signs, creating special announcement banners, or beyond, we specialize in helping you compete against big chain competition, tunnel washes, and other competitors.
Call today to learn more about building your brand awareness with sign packages!
651-661-9710