Welcome back to the WashCard blog series, The Latest on Consumer Loyalty! This is the last post of the two-part installment. To read part one, please visit this page.
After the first post in our series, you should have a clearer understanding of just how a good loyalty program pays off by recruiting new customers, retaining current customers, and increasing spend across the board – and feel excited to kickstart your own!
So, what does a good loyalty program look like? And just how do you begin to build one?
Loyalty Programs Reward Customers.
Simply put, when you have a loyalty program in place, you have set up some sort of system that rewards your customers for their repeat business. Loyalty programs look different for each business and industry, but usually allow customers to earn rewards like discounts, freebies, or special offers via a “points” system. They can be subscription-based or free.
Despite the proven benefits, it may seem extremely daunting to build out a loyalty program – especially as a small business who is short on time and resources. Plus, when the thing is built out and ready for customers to use, how do you even begin to manage it? Navigating the world of customer appreciation can be difficult, and that’s where WashCard comes in.
Build Out a Loyalty Program that Works for YOU.. and Your Customers.
With UWashApp, we offer you the ability to build out a loyalty program that works for you and your customers. With our exclusive application technology, you can easily offer:
- Business & Fleet Accounts: Allow local businesses to easily keep a valuable asset – their vehicles – clean with these accounts! Businesses can easily wash costs, participants, and more through the app… all while you score repeat business from a dependable customer.
- Memberships: Create membership programs that work for your wash! Let your customers visit an unlimited number of times each month for a set price, or specify a set number of visits for your customers at a discounted rate. Enjoy consistent monthly income year round!
- Wash Packages: Give your customers the option to buy discounted packages to use at any time, incentivizing them to return to your business when they need a wash.
- Umbrella Policy: For only an extra few dollars, your customers can purchase the ability to revisit your wash in the event of bad weather. Only 5% of purchased policies are ever actually claimed, meaning 95% of the time – you’re making a profit!
- Invite a Friend: Referrals are the best way to get the word out about your business! With UWashApp, your customers can be rewarded for inviting their friends and family to your wash. And remember – nearly 80% of customers are more likely to refer people to a brand or business with a loyalty program, and our UWashApp numbers show that ⅓ of all referrals become members!
- Star Rewards: Customers being rewarded for their loyalty to your business is the heart and lifeblood of a good loyalty program. With Star Rewards, your customers will be incentivized to upgrade their wash experience to ensure they are rewarded for each wash they purchase at your business. Once customers earn a certain amount of stars, they get a free wash – whose parameters are determined by you.
Mobile apps like UWashApp are invaluable for several reasons. Because you are easily visible on your customers’ phones every single day, you keep your business front of mind even when people aren’t visiting your wash. With UWashApp specifically, your customers can also pay via the app, allowing your business to bypass expensive payment technology upgrades like purchasing readers that will allow you to accept swipe and chip cards… an absolute must as older technologies fade out, and cash is no longer king. This is great news for you AND your customers, as an overwhelming percentage of consumers prefer mobile payments anyway!
Your Brand Has Never Looked Better
The WashCard team is also acutely aware that your brand is the center of your business, so we customize your unique UWashApp portal to display it front and center – including your logo and colors on each page. You can also advertise in the app; whether you choose to showcase your wash or other businesses, the opportunities are truly endless. UWashApp is the best (and easiest) way you can build loyalty, business, and profits today!
Call us to explore how UWashApp can work for YOU! Our team of experts will help you build out your own custom loyalty program as well as custom signage that communicates all the details with your customers. Don’t wait – your customers are looking to be rewarded for spending their valuable dollars in a difficult economy. WashCard can help YOU stand apart from the competition!