WHERE IT ALL STARTED The self-serve car wash has been in existence for decades in the United States. Since the idea of self-serve gas pumps became ever more popular in the 1930’s, self-serve car washes were quick to follow suit. Most customers were willing to pump their own gas in order to save themselves a…

Car wash email marketing is something all operators must consider when thinking about any kind of marketing strategy. It is the granddaddy of the internet. Car wash email marketing can provide you ways to communicate to your customers in interactive and positive ways. As one of the most powerful elements in any marketing toolbox, it’s…

“BUT IT’S SO COMPLICATED” The one thing I hear over and over from operators is that “social media is hard”, or “car wash marketing is too complicated”, or “I don’t know how to do it”. My response to them, every time, is “it doesn’t have to be”. If you’re reading this and have that same response…

While taking cash may still be critical to some of your clients, we can guarantee it’s not critical to all of them. By not accepting credit cards, you are missing out on a great chunk of business. In fact, some of your cash clients might be REALLY happy if you added credit card acceptance to…

Is your biggest customer complaint about pre-authorization holds? Then pat yourself on the back, you are running a great washing business! It’s not easy to keep customers happy and returning. Taking credit card payments in an unattended car wash situation is tough. Here are some tips for how to manage customer perception and acceptance of…