This quick exercise will help kickstart your business account program.
For many, the term “fleet” conjures mental images like rows of large ships, semis, or planes – but we’re here to challenge that mindset. In 2024, fleet refers to more than just the United States Navy!
By definition, a fleet vehicle is any motorized asset used to transport people and products, conduct business, or assist with daily business activities. And according to Global Market Insights, passenger vehicles will account for a 42% share of the total fleet management market by 2032. Especially with the recent push for sustainability through electric vehicle usage, fleet vehicles are more accessible to car wash operators than ever before.
When taking those stats into consideration, building your business account program – also known as a fleet program – should be top of mind for business growth. So how do you even begin to target the right businesses?
An Easy Way to Get Fleet Leads
Well, here’s a start. We challenge you to open your Google Maps and search for the following types of businesses:
- Rental car companies
- Parcel and delivery companies
- Construction companies
- Public transportation companies
- Landscaping companies
- Catering companies
- Healthcare facilities, like hospitals and clinics
- HVAC, electricity, garage door, plumbing, pool, roofing, lawn care, appliance, carpet cleaning, pest control, and other service and repair companies
- Law enforcement entities
- Florists
- Food and beverage distributors
Make a list of at least fifteen companies within thirty miles of your wash in the above listed industries. Then, connect with them – either in-person, electronically, or by phone – and offer information about your easy-to-use business account program. You never know who is looking for an easy way to keep their fleet clean while still easily managing their expenses.
But wait! What if you don’t have a fleet program established yet? Get UWashApp. Our team knows that the fastest way to build volume AND loyalty to your business is with business accounts, so we’ve made it easy for local business owners to set up an account, add their employees, and manage their own account through UWashApp – with little to no work on your end. How’s that for kickstarting your business account program?
Learn more about the options for building your fleet program on our fleet page, or reach out to us at 651-661-9710 today!