Straight From The Farmers’ Almanac
It’s going to be a wet whirlwind this winter! The Farmers’ Almanac has recently published its official weather report for the 2024-2025 winter season, and it looks like we can expect lots of snow and rain in the forecast this year.
Per the Almanac, La Niña – the periodic cooling of ocean surface temperatures in the central and eastern equatorial Pacific – is expected to develop and hang on through the winter season, making most locations in the United States wet and cold.
While a particularly wet winter may traditionally be an obstacle for getting regular business, it’s important to view this as an opportunity.
You can do just that with the UWashApp Umbrella Policy!
The Data on Offering a Discount
Giving your customers the ability to purchase a bad weather rewash for a few extra bucks during their initial wash can be one of the most profitable parts of your whole business operation. While customers love the feeling of being able to get a quick basic rewash after a precip-heavy day, less than 5% actually redeemed their purchase per our data records in 2023.
That’s an opportunity for you to bring in nearly 93% profit!
While offering an Umbrella Policy may seem counterintuitive to making a profit, the data doesn’t lie.
Presenting a rewash opportunity at a discount makes your customers feel cared for and grows their trust in your brand. Understanding that uncontrollable circumstances (like weather) happen also humanizes your business, which builds consumer loyalty.
Getting all of these benefits for the measly 5% chance your customer is going to actually rewash their vehicle if a storm rolls in? You just can’t put a price or percentage on that kind of profit! So what are you waiting for?
You need to get the UWashApp before winter hits to build profit in the bank – and even beyond it. Capitalize on the upcoming wet and wild winter with UWashApp!