CONSUMER DATA Consumer data is one of the biggest tools we have as business owners to help us build our business. As a marketer, I once had someone say to me, “If you can’t measure, then don’t do it!” That statement has rung true with every campaign, email, or piece of content I work on…

Awareness, consideration and purchase. These are the three steps consumers make when they are considering buying products or services. And there isn’t ANY better place to build awareness, present services for consideration and drive a purchase than in or at your car wash. Build awareness with great signage – Support consumer engagement and learning –…

Loyalty program success in the car wash industry can certainly have its challenges. Many business owners don’t even know where to start. However, as a business that has thrived in the loyalty business for nearly 30 years, we have some easy tips to help you be successful without having to sacrifice all of your time,…