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Tap and Then Catch Bass
“I would have washed at the self-service wash if it had tap-to-pay service. But I had to take my $15 sale across the street. “ You can tap-to-pay almost anywhere in this littletown — except at the self-service car wash. My family just got back from vacation in northern Minnesota and we all had a…
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Unlimited programs sound good. Then ‘Chronic Washers’ destroy profitability…
No doubt about it, unlimited plans can drive lots and lots of traffic to your car wash, and it looks good to see a long line of cars queuing up to get a wash. Trouble is, when a customer is washing relentlessly for one monthly fee, average price per wash drops like a rock and…
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Driving habits and traffic patterns change dramatically in September: Be ready!
Traffic patterns change in September. In major ways. From college kids, to parents, big box retailers and more. Learn more… I like doing an annual reminder that Labor Day is the most important date to have highlighted on the promotional calendar of any brick-and-mortar retail business. Here’s why. There’s lots of sporting events like football…
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You Can’t Save Your Way to Success
Without the investment needed to respond to payment trends, customers take their business elsewhere. Where does your car wash sit? Without the investment needed to respond to payment trends, customers take their business elsewhere. Where does your car wash sit? Sometimes, in the life cycle of a business, there comes a time when company leadership…
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Unlimited Washes – Limited Profit
The real issue for car wash owners considering memberships – particularly unlimited – is the long-term profit potential. Unlimited Wash programs have their place – but don’t confuse heavy use with loyalty. In an article entitled “Customer loyalty: why loyalty programs are no longer enough”there are lots of facts supporting an overall decline in consumer interest…