Check Out This How-To: When it comes to developing consumer marketing strategies, nothing is more handy than some good old fashioned data. And here’s some you can take to the bank if you are a car wash owner or operator. A car wash operator picked up 422 new customers in just six months once he…

It’s really no secret that good signage works at retail. In fact, on a pure return on investment basis, it works harder and returns more profit than ANY other method of communication.  This is true in every category of retailing; supermarket, c-stores, department and limited assortment stores and niche retailing. Signs sell more stuff. Period. …

“I would have washed at the self-service wash if it had tap-to-pay service. But I had to take my $15 sale across the street. “ You can tap-to-pay almost anywhere in this littletown — except at the self-service car wash. My family just got back from vacation in northern Minnesota and we all had a…

No doubt about it, unlimited plans can drive lots and lots of traffic to your car wash, and it looks good to see a long line of cars queuing up to get a wash. Trouble is, when a customer is washing relentlessly for one monthly fee, average price per wash drops like a rock and…

Traffic patterns change in September. In major ways. From college kids, to parents, big box retailers and more. Learn more… I like doing an annual reminder that Labor Day is the most important date to have highlighted on the promotional calendar of any brick-and-mortar retail business. Here’s why.‍ There’s lots of sporting events like football…